It means that iDEAF will make sure that you know and understand what we do with your personal information and what control you have over your information. We will use clear language that is easy to understand.
Explaining our Privacy Notice
iDEAF - London Deaf Information Service takes great care to follow all the legal rules in a law called “General Data Protection Regulation” also called “GDPR”.
When did this law start? 25th May 2018.
What does the GDPR law mean?
The GDPR law says organisations like iDEAF must tell you
what information we keep about you
how we use your information
why we keep this information
what rights you have over this information
how we protect your information
how you can control your information
tell you who we share your information with, and why
how we share your information
iDEAF knows and believes it is very important to keep your personal information safe and we take great care to make sure we use your information in the right way.
Please be aware changes may be made at any time to our Privacy Notice. Please check this website regularly.
Useful Word Meanings to do with this notice:
Cache = small computer memory
Consent = agree
Contract = a legal agreement between two or more different people or groups
Controller = someone who controls
Cookies = small text files on your computer that collect information
Data = Information (we will use the word information in this policy)
Erasure = deleting
Legal obligation = a person or organisation has a legal responsibility to follow the law
Legitimate interests = the rule that allows the organisation to process information for good reason, but rules like legal obligation and your privacy rights will come first and will rule over this.
Opting Out = when you choose to leave or come out of something
Portability = move from one place to another
Privacy Notice = a notice that tells you how we collect, use, keep and share your personal information
Profiling = a computer puts together information about you and tries to identify your interests, your age, your health, etc
Rectification = making right or making changes
Vital interests = processing information to protect someone’s life
iDEAF - London Deaf Information Service are the controller of your information. We are called the ‘data controller’ the Information Commissioner’s Office (ICO) Guidelines say the data controller is the person who decides:
what to use your information for
how to use it - for example, with pen and paper? or on a computer in our office? or a computer in another country?
The Information Commissioner’s Office (ICO) guidelines, tells us how we can use your personal information. For full information please see the ICO website.
When you see in this notice the words ‘we’ or ‘us’ this means iDEAF - London Deaf Information Service.
If you want to contact us about this privacy notice please contact us by:
Writing to us at: Data Protection, iDEAF London Deaf Information Service, 218 Tollgate Road, Beckton, London E6 5YA
Emailing us at: email@example.com If you email us please put “Privacy Notice enquiry” in the subject of the email.
What information do we keep and why?
Your personal information:
When you use our services, we collect information from you and use it to process your request.
For example you may make enquiries, use our services such as receiving support from us, you may enrol on a BSL course, work voluntary with us or receive publications such as newsletters, factsheets and other information and services you might request from us.
Depending on what service you require from us we could collect details like:
Full Name, date of birth, address, contact details e.g. mobile numbers, landline or work phone numbers, email address and payment details for any purchases and any other personal information we need to process your request.
Without this information we may not be able to provide you with our services.
We can make our website look better on each device, so, we may also gather information about the device you are using to browse our website (mobile phone, desktop/laptop, and tablet), your web browser (Google Chrome, Mozilla Firefox, Microsoft Edge etc.) and your Internet Protocol (IP) address.
What is the law that allows us to process your personal information?
We are allowed to collect and process your personal information according to the limits explained in Article 6 of the GDPR.
But before we can process your personal information we must have one or more of the following:
Consent: This is when you have given clear agreement for us to process your personal information for a specific purpose like processing your order etc.
This means you know what we are using your information for. Permission can be received through phone, text, email letter etc. You have a right to opt out at any time in the future.
Contract: This is when we process your personal information because without it we cannot produce a contract with you, or because you have given us specific instructions using your information before entering into a contract.
Legal obligation: We use your personal information when we have to by law (not including contractual obligations).
Vital interests: Is when we process your information if it is necessary to protect someone’s life or e.g. for health reasons, we may have to share your information with the emergency services.
Legitimate interests: Processing your information is allowed if it is reasonably necessary for our interests or the legitimate interests of a third party, which is fair and reasonable.
But if there is a good reason to protect your personal information, your privacy rights will be more important than our legitimate interests.
But if it is a public authority processing your information to perform their official tasks their legal rights overrides your privacy rights.
Here are some examples of why we use your information and the reason we can use your information (i.e. allowed under GDPR rules):
Processing your booking - Consent
We tell you progress on your booking - Legitimate Interests/Consent
To detect, investigate and report crime (e.g. fraud) - Legal Obligation
Marketing communications including providing you with details of special promotions and offers, new products and sales. - Legitimate Interests/Consent
Who do we share your information with, and why?
Marketing Companies (third party)
We choose companies to help us to process our electronic marketing communications. These companies will not be able to use your information for their own advertising purposes and they cannot sell your information to anyone else.
We want to be able to keep you up to date with the latest range of services we offer, exclusive adverts, and to update you on company information.
f you join our mailing list, we will be able to keep you updated regularly. You can also provide your email address and give us direct instructions allowing us to add your email address to our mailing list.
All information that we collect for our mailing lists will not be shared with any other companies for their own marketing purposes.
You can opt out of receiving marketing/mailing correspondence from iDEAF - London Deaf Information Service at any time by:
Emailing us at: firstname.lastname@example.orgIf you email us please put “Opting out of Mailing” in the subject of the email.
Writing to us at: Marketing, iDEAF London Deaf Information Service, 218 Tollgate Road, Beckton, London E6 5YA
Unsubscribing: by clicking the unsubscribe link which you will find in any of our previous mailings.
If you ask to be removed from our mailing list, we will try to do this as quickly as possible.
However, if you have already started using one of our services like a booking with us that has not been completed, we may contact you to update you on the progress so that we can complete your booking agreement with us. After completion, we will then remove you from our mailing list.
How long we will keep and store your information
Normally, we will store your personal information for 7 years but if:
the law says we must keep your personal information for longer, or delete it earlier, then we must do this
you use your Right to Erasure and tell us to delete some or all of your information, we must do this.
Your rights over your information.
The GDPR gives you rights over your information. These rights are:
The right to be informed - You have a right to know when we collect and use your personal information.
The right to access - You have the right to request access to any or all of your personal information we have on you. This is called making a “subject access request” and it is free.
If you want to request this you can contact us by:
Writing to us at:
Subject Access Request, iDEAF London Deaf Information Service, 218 Tollgate Road, Beckton, London E6 5YA
Emailing us at: email@example.com If you email us please put “Subject Access Request” in the subject of the email.
The right to rectification You can request that any incorrect personal information that we hold is amended or any information that is not complete, you can request us to make it complete.
The right to erasure Also known as the right to be forgotten, you may request that your personal information is removed and deleted. You can make this request by contacting us by:
Writing to us at:
FAO Data Protection, iDEAF London Deaf Information Service, 218 Tollgate Road, Beckton, London E6 5YA
Emailing us at: firstname.lastname@example.org If you email us please put “Data Protection” in the subject of the email.
The right to restrict processing You may request a restriction or suppression of your personal information. In this situation, we are permitted to store your information, but we cannot use it or process it.
The right to data (information) portability You have the right to copy, move or transfer your personal information from one IT environment to another.
The right to protest You can protest to the processing of your own personal information but there are some situations where you will not have the right to protest, for example when it is a legal obligation or it is in the vital interest of someone’s safety. However, you have an absolute right to protest to your information being used for direct marketing.
The right not to be linked to automated decision-making including profiling. You may request that your personal information is not used in any automated individual decision-making. This is where a decision is made solely by automation (e.g. software) with no human involvement, or used in automated profiling (a computer puts together information about you and tries to identify your interests, your age, your health, etc). If you require any further details regarding your rights under the GDPR, you can visit the ICO website
Website cookies and what we do with your information collected through our website. (Please be aware this information is not linked to your personal information you have given to us)
Cookies are small pieces of text code that are stored on your computer when you visit our website. These files are useful if you come back to use our website again because you don’t have to re-enter all your information each time. These cookies also help us to see what links you click on our website.
iDEAF - London Deaf Information Service allows selected Third Parties who assist us with marketing, to place cookies when you visit our website. These cookies help us to see which adverts bring you to our website.
We can also collect other information to help us improve our online services to make it easier and more useful for you.
We may also collect information about the device you are using, like: are you using a mobile phone, laptop/desktop computer or tablet?
Also we may find out what web browser you use, for example, Google Chrome, Mozilla Firefox, Microsoft Edge etc. and we may collect your Internet Protocol (IP) address.
This information is not linked to your personal information that you give to us.
Cookies do not damage your computer, and cookies cannot collect personal information from your hard drive, cookies cannot store personal information such as card details and are not used to personally identify you.
We and third-party sellers, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (for purposes such as Google Advertising).
These cookies are for collecting information when you use our site (e.g. viewing our pages, typing comments), to help us to improve the website experience for other visitors.
Cookies also collect information like age and location whenever you look at our ads and visiting our website.
Cookies also help us to deliver more suitable & informed promotions using past website visits and what you use the website for.
Information collected by Google Analytics or Advertising does not show them who you are. You can clear these cookies at any time from your cache (small computer memory) or opt out of collecting cookies in your browser settings. If you want to opt out of cookies, your browsing experience may be limited.
If you do not want Google Analytics to use your information, you have the option to install the “Google Analytics opt-out” web browser add on which can be found here.